Canadian Health Information Management Association Practice Exam

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What definition best describes qualitative research?

Research focused on quantifying data.
Research collecting in-depth insights and personal perspectives.
Research evaluating statistical relationships.
Research solely using numerical data.

The correct answer is: Research collecting in-depth insights and personal perspectives.

Qualitative research is best described as the approach that focuses on collecting in-depth insights and personal perspectives. This type of research is primarily concerned with understanding the meanings, experiences, and interpretations of individuals or groups. It often utilizes methods such as interviews, focus groups, or open-ended surveys to gather detailed information about participants' thoughts, feelings, and behaviors. In contrast to quantitative research, which seeks to quantify data and often relies on statistical analysis, qualitative research emphasizes exploring the richness of human experience and often results in detailed narratives rather than numerical data. This focus on context and subjective experience allows researchers to gain a more comprehensive understanding of complex social phenomena.