Canadian Health Information Management Association Practice Exam

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Change agents using rational persuasion attempt to bring about change through what method?

An appeal to emotions.
Empirical data.
Punishment.
Threats.

The correct answer is: Empirical data.

The correct choice highlights the essence of rational persuasion, which focuses on logical reasoning and factual evidence to affect opinion or behavior. By using empirical data, change agents present concrete information, such as statistics, research findings, and case studies, to support their arguments for change. This method is rooted in appealing to the intellect rather than emotions or coercion, making it a more sustainable and ethical approach when seeking to influence people or organizations. This approach facilitates rational discourse and can help persuade individuals or groups by demonstrating the tangible benefits of a proposed change, allowing them to make informed decisions based on objective criteria. By relying on empirical data, change agents can effectively reduce skepticism or resistance to change, as it builds credibility and fosters trust in the information being presented.